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Market Research
Computair Consultants has always been well-known for its market research in the aviation industry - the marketing of aircraft, products, services etc
From initially developing a database of helicopters in the UK back in 1982, we developed this into a global database of every civilian and military helicopter on the planet by 1991.
After that, we maintained the data while sub-contracting the marketing to BUCHair UK, who sold out in early 2008 and are now part of Flight International, the well-respected aerospace division of Reed Business Information.
Today we concentrate on:-
- Helicopters, business jets and turboprops
- Very detailed coverage for the UK, including foreign-reg'd aircraft based in the UK
- Registration updates from all other countries of the world
- Production data by manufacturer and product line
And here are some ideas of how we use this data
- Marketing of products and services - eg a mailshot to turbine helicopter owners of a new type of insurance policy
- Aircraft Location service - given a brief, we will locate you an aircraft
- Aircraft sales - directed marketing to existing owners who may want to upgrade and buy your aircraft
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